When we were approached by Adam Carpets to postition them with a new brand, it was a project we took on with great pride and enthusiasm. The existing brand was in need of elevation, but within the market the Brand stood for quality and excellence.
The brand architecture was produced in the forms of photography, product labels, advertising, livery, direct mail and an extensive CMS including a sampling order function for the website.
The response to the rebrand has been very successful, not only measured in Sales but an awarness felt all the way down to the end consumer, who are now actively requesting Adam Carpets at store level, something that was not happening before.
